Platform, growth, and the operating model behind them.

Replaced months-long requirements cycles to clarify a multi-application platform, contributing to $11.6M in renewals.

Took a fintech education subscription business from product-market search to a flagship offering—doubling revenue and scaling premium accounts 3.5×.

Organized a career’s worth of makeup and red-carpet work into a branded website so a department-head artist could show history and take new clients.

Built a 20-person product studio, then used that operating system to take a niche collectible marketplace from concept to 100% inventory sell-through.

A volunteer, AI-native Next.js membership app for a community I founded.

Built subscription growth as an operating system. Standing up a dedicated growth PM practice, then proving it on a self-serve funnel that scaled premium accounts and doubled revenue.

Built a trust-first HTML prototype for a brokerage account with open funnel—sensitive data, usability testing, and a path that held up through the E*TRADE acquisition.

Documented brand guidelines across digital and traditional channels, with an explicit push for diversity and inclusiveness in the visual standards.

Designed and built campaign landing pages for serious traders, A/B tested with ads, and found that a clear view of the platform moved people to open an account.

Designed and built HTML emails for new and existing brokerage customers including photography, layout, and compliance-aware development for advanced services and futures trading.

Visual design and HTML/CSS for animated display campaigns, plus logo work for TradeSchool events, promoting offers, rankings, and education for the brokerage.

Digital and traditional marketing for a Chicago B2B staffing firm—site, copy, tradeshow materials, and a look at how marketing actually operated internally.

Built an ecommerce-ready site for Chicago jazz musician and educator Peter Saxe so he could sell improvisation courses and publish as his own brand.

Logo, brand tone, and a vintage-flair website for a new cafe and beach shop in Union Pier, Michigan—the look matched a seasonal favorite on the lakeshore.

Email systems, video, and marketing automation for a growing Midwest scuba, travel, and swim retailer.

Designed and fielded a U.S. consumer survey on at-home bathing and water temperature behavior to inform business planning for a household appliance.

Design, layout, and production of print programs for clients with industry award recognition for the work.

Lead designer and developer for the corporate WordPress site timed to Tribune Publishing’s IPO as TPUB.

UX exploration and design for custom content search and dynamic collections in Tribune Publishing’s proprietary CMS used by editors.

Built an early functional testing prototype for a Los Angeles Times news app, including a topics model for following stories from CMS taxonomy.