Situation
Tribune and Tribune Publishing needed a corporate and investor-relations website for introduction as a publicly traded company (TPUB). The site had to carry brand history and niche publications, not a generic IR template.
Constraint
Timing was the IPO. Coordination ran through a national team. History and compliance both had a vote.
Decision
I led design, development, and project management on the WordPress corporate site so one person owned the critical path to launch.
Outcome
The site shipped in time to support the public-company introduction, after years of Java and PHP work across national media properties.
What I would do again
Put design, engineering, and project management on one owner when the date is not movable.
What I would change
I would have written the IR content model (filings, leadership, brands) as a spec the national team could review before visual design, reducing last-mile thrash.