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Laura Schoichet

About

Product leader and builder

My career started in design and engineering, followed by user experience, ecommerce, and growth which led me to product leadership. I saw a market need for small and medium businesses to have access to high-quality design, development, and marketing technology. That's when I founded Funnychord and brought in the right team to support startups and small businesses. In some cases I ran Funnychord in parallel with in-house roles. The studio work continued while I led product at Market Rebellion and during a focused growth chapter at GoPro. Nuvalence and EY are my latest roles as a platform and AI-native consultant.

I love working with complicated systems, when the stakeholders disagree, and someone needs to make it explicit enough that engineering (and coding agents) can move. I'm a metal detectorist in my free time, so curiosity is in my nature. In my role as a product leader, I have a habit of asking the right questions that reveal deeper insights and help my teams make smarter decisions.

If you are screening me as a candidate, please see my hiring brief.

Path

  1. 2023–Present

    Group Product Manager · EY (via Nuvalence acquisition)

    Currently working on spec-driven agentic development projects. Led product strategy on a multi-application licensing platform. Mentored business analysis, designers, and product managers and set the operating cadence across engineering, operations, design, and executives. Spec-driven delivery in a regulated environment.

  2. 2012–2023

    Founder & Head of Product · Funnychord

    Built a team of 20+ and operated products from discovery through launch, including a niche marketplace.

  3. 2016–2022

    Director of Product, Marketing Ops & Ecommerce · Market Rebellion

    Product-led growth for a fintech education subscription business.

  4. 2022

    Senior Product Manager, Growth · GoPro

    First dedicated growth PM for software subscriptions. Aligned product and subscription teams on lifecycle experiments.

  5. 2015–2016

    Creative Lead & Web Experience Manager · OptionsHouse

    Marketing technology translation and mobile-first web. Company acquired by E*TRADE in 2016.

  6. 2010–2014

    UX Developer & Software Engineer · Tribune Publishing

    Java and PHP on national media properties; led the corporate site for IPO readiness.

Credentials

  • MBA, Quantic School of Business and Technology — strategic leadership, entrepreneurship, managing software development.
  • BA, Indiana University — Individualized Major Program with Honors; Ruth N. Halls Fine Arts Award.
  • FAA Part 107 Certified Remote Pilot.
  • US Patent 10,480,818 (opens in a new tab) (Immersible System).
  • Semi-finalist, Quantic Moonshot Competition 2023.
Patent drawing of the Immersible System, Figure 4: controller block diagram with memory, sensors, charge control, and heating
(opens in a new tab)
US Patent 10,480,818 (opens in a new tab) — Immersible System

After hours

I am a professional metal detectorist (I help people find their missing heirlooms), a Part 107 drone pilot, and a serious Tetris player. You can try to beat my time in Tetris, or recover a lost item in Beach Search. I founded the Bay Area Metal Detecting Association to bring metal detectorists together in the San Francisco Bay Area, and built a webapp for the members to share with each other.

Laura Schoichet metal detecting on a Bay Area beach