About
Product leader and builder
My career started in design and engineering, followed by user experience, ecommerce, and growth which led me to product leadership. I saw a market need for small and medium businesses to have access to high-quality design, development, and marketing technology. That's when I founded Funnychord and brought in the right team to support startups and small businesses. In some cases I ran Funnychord in parallel with in-house roles. The studio work continued while I led product at Market Rebellion and during a focused growth chapter at GoPro. Nuvalence and EY are my latest roles as a platform and AI-native consultant.
I love working with complicated systems, when the stakeholders disagree, and someone needs to make it explicit enough that engineering (and coding agents) can move. I'm a metal detectorist in my free time, so curiosity is in my nature. In my role as a product leader, I have a habit of asking the right questions that reveal deeper insights and help my teams make smarter decisions.
If you are screening me as a candidate, please see my hiring brief.

Replaced months-long requirements cycles to clarify a multi-application platform, contributing to $11.6M in renewals.
Path
2023–Present
Group Product Manager · EY (via Nuvalence acquisition)
Currently working on spec-driven agentic development projects. Led product strategy on a multi-application licensing platform. Mentored business analysis, designers, and product managers and set the operating cadence across engineering, operations, design, and executives. Spec-driven delivery in a regulated environment.
2012–2023
Founder & Head of Product · Funnychord
Built a team of 20+ and operated products from discovery through launch, including a niche marketplace.
2016–2022
Director of Product, Marketing Ops & Ecommerce · Market Rebellion
Product-led growth for a fintech education subscription business.
2022
Senior Product Manager, Growth · GoPro
First dedicated growth PM for software subscriptions. Aligned product and subscription teams on lifecycle experiments.
2015–2016
Creative Lead & Web Experience Manager · OptionsHouse
Marketing technology translation and mobile-first web. Company acquired by E*TRADE in 2016.
2010–2014
UX Developer & Software Engineer · Tribune Publishing
Java and PHP on national media properties; led the corporate site for IPO readiness.
Credentials
- MBA, Quantic School of Business and Technology — strategic leadership, entrepreneurship, managing software development.
- BA, Indiana University — Individualized Major Program with Honors; Ruth N. Halls Fine Arts Award.
- FAA Part 107 Certified Remote Pilot.
- US Patent 10,480,818 (opens in a new tab) (Immersible System).
- Semi-finalist, Quantic Moonshot Competition 2023.

After hours
I am a professional metal detectorist (I help people find their missing heirlooms), a Part 107 drone pilot, and a serious Tetris player. You can try to beat my time in Tetris, or recover a lost item in Beach Search. I founded the Bay Area Metal Detecting Association to bring metal detectorists together in the San Francisco Bay Area, and built a webapp for the members to share with each other.
