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Laura Schoichet

Funnychord · Studio years

Awarded event program design

Design, layout, and production of print programs for clients including Music for All in Indianapolis, with industry award recognition for the work.

Designer

MarketingPrint
Event program book cover mockup from print work for Music for All.
Medium
Print
Client
Music for All
Recognition
Industry award

Situation

Event programs are operational documents that also have to look like the organization on stage. Clients needed design, layout, and production that could survive print deadlines.

Constraint

Print is unforgiving. Hierarchy, ads, and schedules have to fit a physical signature.

Decision

I designed, laid out, and produced program books for multiple clients, including Music for All (Indianapolis).

Outcome

The work earned industry award recognition for Music for All.

What I would do again

Treat the program as a product: wayfinding for an audience under time pressure, not a decorative PDF.

What I would change

I would archive a production checklist (bleed, fonts, ad specs) as the reusable spec, instead of reconstructing it per event.