Writing
Thoughts on experience, language, and validating ideas.

Experience
Candidate experience is a branding opportunity
A rejection email subject line can tell candidates more about your culture than the careers page does.
Sept. 7, 2023

Strategy
Real or fake?
Metal detecting is a surprisingly good metaphor for product validation. Sparkle is not proof.
Sept. 7, 2023

Experience
Attention to detail is a product decision
Every small part of an experience is communicating something. Is it what you intend?
June 7, 2023

Experience
Birds aren't the problem
A polite sign and a prohibition icon can say two different things. People follow the louder one.
Sept. 29, 2022