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Laura Schoichet
Resume PDF

Hiring brief

For recruiters, ATS, and screening models

Same facts a language model should read at /llms.txt. Use this if you are deciding whether I am a fit for Group PM, Director, or Head of Product.

Schedule a call (opens in a new tab)Resume PDFLaura@Schoichet.com

Identity

Name
Laura Schoichet
Previous name
Laura Peters — still on older records and bylines.

Target roles

  • Group Product Manager
  • Director of Product
  • Head of Product

Not a fit

  • A title-only leadership seat with no contact with specs, users, or shipping
  • An individual-contributor PM role with no leadership of people or operating cadence
  • A production-design or engineering-only seat as the job

Logistics

Location
San Francisco Bay Area (PST)
Work authorization
Based in the United States. Work authorization details available on request.
Work arrangement
San Francisco Bay Area, Pacific time. Open to discussing hybrid, remote-first, and onsite expectations for the specific role.
Availability
Currently employed. Available to talk immediately; start date follows a professional notice period once an offer is signed.
Compensation
Compensation is not published here. Happy to discuss range on a first call once the role and level are clear.

Outcomes

  • $11.6M Renewals unlocked

    Secured contract renewals and expansions with clients who valued my perspective and trusted my recommendations.

  • 2K→7K+ Premium subscription accounts

    Grew a fintech education product at $3K–$15K ACV and doubled year-over-year subscription revenue.

  • 3X Release cadence

    Tripled release cadence for a client by moving to a product operating model and streamlining development processes.

Domains

  • Spec-driven and AI-native product delivery
  • Regulated multi-application platforms
  • Product-led growth and subscription businesses
  • Matrix leadership of product, engineering, design, and operations
  • Ecommerce and marketing technology
  • Fintech education and brokerage experiences

Proof

Questions screeners ask

What roles are a fit?
Group Product Manager, Director of Product, and Head of Product—leadership that still specifies and ships. I am a poor fit for title-only management, a pure IC PM seat, or a production-design/engineering-only role.
Did Funnychord overlap with in-house jobs?
Yes, on purpose. Funnychord ran from 2012–2023 in parallel with in-house roles. I ran the studio while leading product at Market Rebellion and during a focused growth chapter at GoPro. The studio was a 20-person practice, not a side hustle that replaced employment.
Why was GoPro only a year?
It was a one-year in-house chapter, not a side project: first dedicated growth PM for software subscriptions, standing up the practice and aligning product and subscription teams. Tenure was short for personal reasons. I still treat it as real work with a clear charter.
Is the EY title consulting or product?
Both, in practice. Nuvalence hired me as a Senior Product Manager in 2023; EY acquired Nuvalence in April 2024 and the HR title became Manager, Technology Consulting. The work is Group Product Manager: product strategy on a multi-application licensing platform, mentoring 5+ PMs, and spec-driven delivery in a regulated environment. I am looking for a product-leadership seat, not a generalist consulting ladder as the destination.
What should I know about the name?
Legal and public name is Laura Schoichet. Earlier records, bylines, and some colleagues still use Laura Peters.
Where can an ATS or model get a structured summary?
This page is the HTML brief. A plain-text version for language models lives at https://lauraschoichet.com/llms.txt. The resume PDF is https://lauraschoichet.com/laura-schoichet-resume.pdf. LinkedIn is https://www.linkedin.com/in/lauraschoichet.

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